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LinkedIn for Business (Intermediate): Digital Boost

Want to boost your business with LinkedIn? We’ll take you beyond networking by showing you how it can market your products and promote your brand.

LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you have to learn how to use it, and this workshop gives you expert guidance. You’ll create a LinkedIn strategy to supercharge your business via marketing and brand promotion initiatives.

You’ll learn when to use personal and company profiles and how to optimise them for maximum visibility. Content is king these days, and we’ll show you how to plan and produce captivating content that enriches your brand.

Also, the value of the event will be enhanced if you can bring along your laptop or tablet so you can work on your LinkedIn account during the session.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Participants are asked to bring along either a laptop, tablet or smartphone.

DigitalBoost is funded by Digital Scotland and delivered by Business Gateway in partnership with Scottish enterprise and Highlands and Islands Enterprise.

This workshop (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness.

Google Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this workshop you’ll be comfortable reading, understanding and acting on analytics information.

You’ll be able to see at a glance where your website traffic comes from, and what this means for your company. Even more powerfully, you’ll be ready to use the data to improve your website’s effectiveness.

We’ll show you how often to check analytics, how to set goals and the most effective ways to implement analytics tools. So when you develop your digital strategy you can be confident you will see results.

Please note, participants must bring a laptop, tablet or smart phone to the workshop.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

A workshop for businesses that already use Twitter as part of their digital marketing strategy, and wish to produce more engaging content, reach a wider audience and measure the effectiveness.

This workshop will help you develop and hone your social media strategy in order to amplify your message. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them.

We will also go through the features of Hootsuite in order to help you manage and integrate your social media accounts. This includes learning about advanced techniques for creating and publishing content, and delegating tasks to other team members. Legal requirements and best practice frameworks will also be covered.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

Digital Marketing Strategy.

This workshop will highlight the main issues businesses need to consider when developing a digital strategy, help you promote your business using websites, emails, search engines and social media and provide practical steps necessary to develop a digital marketing strategy.

  • Supported by Digital Scotland. Participants are asked to bring along either a laptop, tablet, or smartphone.*

If you don’t have a strategy that includes a business blog you are missing out. Come along and find out how to boost your Search Engine Optimisation and online performance via a business blog.

  • How social media and blogging can be used effectively to benefit your business
  • How to use blogs to improve your SEO and drive potential customers to your business
  • Key considerations that should be taken into account when writing a blog for business
  • How users interact with content when reading a blog and how this can impact how you structure and layout of your blog.
  • The importance of understanding your customer/target audience and designing your content accordingly
  • How to use keywords, meta-data and media to get your blog noticed

Being able to engage your customers in conversation is a key way to create sales. This workshop is ideal for people currently using email but not to its full potential.

By the end of this workshop, delegates will be able to understand how to target the right audiences, how to create a quality marketing email and how to measure its effectiveness.

The session will include learning how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. It will help you identify the different components of a successful email campaign, including design, HTML v text and other formats. We will also look at how best to structure tests and analyse the results, how to combine social media with email marketing, and optimising and measuring industry benchmarks. Legal requirements will also be covered.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

This workshop aims to give you the expertise necessary to make your website successful.

This workshop will:

  • explain what makes a good website
  • enable constructive criticism of your current website
  • help you set measurable and achievable goals for your site
  • assist you in preparing a detailed plan for a new or revised website
  • prepare you to work with suppliers to create an effective site

By the end of the workshop you will have the knowledge necessary to improve your site and increase visitor numbers.

This workshop aims to improve your understanding of how search engines prioritise results.

The workshop will look at:

  • how search engines work
  • the importance of good copy and meta data
  • registering with major search engines
  • updating the site
  • how to measure the improvement to your site

By the end of the workshop you will have the relevant knowledge to enable you to improve your search engine positioning.

Video gives you the chance to interact with your customers by allowing them to get to know your business, your brand and why your products and services are what they are looking for.

Video gives you the chance to interact with your customers by allowing them to get to know your business, your brand and why your products and services are what they are looking for. In fact Estimates predict that by 2018, over 60% of mobile phone usage will be to consume video content. This practical workshop aims to give you the skills and confidence to create video content for a variety of platforms, including social media, your website, online and as an advert.

Producing quality content is an excellent way of helping customers develop a meaningful relationship with your brand, and ultimately boosting sales. Learn to understand, source and measure content.

Even if you are not traditionally in the business of providing content, it’s important to have good-quality articles or even nuggets of useful information on your website and elsewhere to drive customer engagement and help you stand out from your competitors. If you can provide easily accessible evidence that you are an expert in your field, or are able to provide an attractive “space” that makes customers more inclined to spend time with you, it’ll be easier for them to choose you when they’re ready to spend. This session will help you understand what kind of content your customers are looking for, how to find, write and package it, how to market it to them and how to measure how engaging it is for them. This workshop is ideal for businesses that already have a commercial website or use social media, and want to move to the next level of engagement. It will equip you to amplify your brand and message, and to boost sales and profits.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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october, 2017

19oct10:00 am- 12:30 pmBusiness Start Up - Awareness
23oct2:00 pm- 4:30 pmBusiness Start Up - Business Planning
24oct1:30 pm- 4:30 pmSocial Media - Facebook
25oct9:30 am- 12:30 pmresilience & Wellbeing Workshop
25oct9:30 am- 12:30 pmResilience & Wellbeing Workshop


Sponsors
Sponsors

Media Partner
Daily Record